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Dish reportedly launching Blockbuster movie streaming service next month

Dish Network already has its DishOnline streaming service for its own paying customers, but it looks like it's now set to take direct aim at Netflix with a standalone subscription service that will be open to everyone. According to Bloomberg, that will operate under the company's recently acquired Blockbuster brand and, in what's surely a bitter pill for Netflix to swallow, it's said to include titles from Starz (which also handles movies from Disney and Sony). As you'll recall from yesterday, it announced that it will be pulling all of its titles from Netflix in February of next year after it failed to reach an agreement with the company. Details on the service otherwise remain a bit light -- including any word of a possible subscription price -- although Bloomberg says it "may" also include on-demand Blockbuster movies that Dish customers will be able to watch on their TVs.

Dish reportedly launching Blockbuster movie streaming service next month originally appeared on Engadget on Fri, 02 Sep 2011 16:11:00 EDT. Please see our terms for use of feeds.

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Polluted politics

Polluted politics

by digby

If you are wondering why the climate hawks are so up in arms over this ozone ruling today, the context will clear it up for you. Brad Plumer spells it out:

The last time new ozone standards were set was back in 1997 — at 84 parts per billion. In 2006, the EPA reviewed the science on ozone and health, which had advanced considerably over the years: It wasn’t until the 2000s, for instance, that researchers realized ground-level ozone might actually be killing people, not just causing respiratory problems. And so, that year, EPA scientists recommended a new level of 60 to 70 parts per billion. The Bush administration, however, went with a level of 75 parts per billion in its final rules, issued in 2008.

Groups such as the American Lung Association quickly filed a lawsuit to stop the Bush rules, which they claimed were too weak and would lead to thousands of unnecessary deaths and cases of respiratory disease. However, when Obama came into office, the new EPA said it basically agreed with the critics and would issue revised rules by August 2010. At that point, the ALA agreed to hold off on its lawsuit. “We said, that sounds reasonable to us,” says Paul Billings, the ALA’s vice-president for policy and advocacy. “We basically trusted that they had good intentions.”

But August 2010 rolled around. Still no rules. The EPA asked for a further extension. Then October. Then December. Still nothing. Then the EPA said it wanted to go back and look at the science again, just to double-check. Sure enough, EPA’s scientific review board said that 60 to 70 parts per billion was the way to go. And EPA administrator Lisa Jackson announced that the final rules would be more or less in line with the science.

Industry groups, obviously, weren’t pleased with this. They noted that complying with a stricter standard could cost them anywhere from $19 billion to $90 billion per year by 2020. (The EPA did, however, note that a tougher standard would yield benefits of $13 billion to $100 billion.) Republican House Majority Leader Eric Cantor called it “possibly the most harmful of all the currently anticipated Obama administration regulations.”

So now, today, the White House announced that it’s not going to have any new rules...

So what happens now? That’s unclear. Right now, most states are still operating under the old 1997 standards. The EPA had earlier directed states not to follow the (somewhat stricter) 2008 Bush standards because it was working on even tighter standards. But now those regulations aren’t happening. As Bill Becker of the National Association of Clean Ar Agencies told me, the EPA could now direct states to follow the 2008 rules, but that seems unlikely given the White House’s preference to wait until the 2013 review. So that means states probably will keep operating under the old 1997 standards, which are weaker than even what the Bush administration had come up with. “We would have had tighter standards if we had just followed the Bush-era rules back in 2008,” notes Becker.

Once again you find yourself wondering what they are thinking and it would seem to boil down to a choice between a bizarre and useless political move or a sop to campaign donors. Maybe it's both. But if by announcing it today they thought this was a way to balance out the bad unemployment news, somebody needs to call the DEA and have them confiscate whatever it is they're smoking over there. This just adds to the sense of chaos and confusion.

On the other hand, they love to do the old "one from column A and one from column B" bipartisan menu planning, so maybe this means he won't approve the Alberta tar sands pipeline. We'll be coughing either way.

Oh and BTW:

Paper Disputing Basic Science of Climate Change is "Fundamentally Flawed," Editor Resigns, Apologizes

One month ago, a paper by Roy Spencer and William Braswell was published in the journal Remote Sensing arguing that far less future global warming will occur than the scientific community currently anticipates. This highly controversial finding – controversial since it is at odds with observations, basic understanding of atmospheric physics, models, and with what most scientists think we know about climate science — was seized upon by climate change deniers and skeptics and broadcast loud and far.

While other climate experts quickly pointed to fatal flaws in the paper, it received a great deal of attention from certain media. In something of a media frenzy, Fox News, the authors themselves in press releases and web comments, Forbes, in a column by a lawyer at the Heartland Institute, Drudge, and others loudly pointed to this as evidence that the vast array of science on climate change was wrong.

The staggering news today is that the editor of the journal that published the paper has just resigned, with a blistering editorial calling the Spencer and Braswell paper “fundamentally flawed,” with both “fundamental methodological errors” and “false claims.” That editor, Professor Wolfgang Wagner of the Vienna University of Technology in Austria, is a leading international expert in the field of remote sensing. In announcing his resignation, Professor Wagner says “With this step I would also like to personally protest against how the authors and like-minded climate sceptics have much exaggerated the paper’s conclusions in public statements.”

Just saying. Enabling polluters isn't going to solve anything. It will only make things worse.

The consensus of wrong

The consensus of wrong

by digby


Zero job growth, with unemployment still at nosebleed levels. Meanwhile, the interest rate on 10-year US bonds is down to 2.04%, and it’s negative on inflation-protected securities.

Aren’t you glad we pivoted from jobs to deficits a year and a half ago?

Meanwhile, on the other side of the pond, Is austerity killing Europe’s recovery?

After more than a year of aggressive budget cutting by European governments, an economic slowdown on the continent is confronting policymakers from Madrid to Frankfurt with an uncomfortable question: Have they been addressing the wrong problem?

Yah think?

Too bad there weren’t any prominent economists warning that the obsession with short-term deficits was a terrible mistake, that austerity would undermine hopes of recovery. Oh, wait.

He says that he's still gathering his thoughts about why this happened and I'll be interested to read what he has to say.

Back in the day I used to pose a question every once in while just to get a read on whether any consensus was emerging: Why did we go into Iraq? Inevitably, there would be at least a dozen different answers, all plausible, all probably held by some Very Serious Person or war hawk somewhere. I suspect we're going to see the inexplicable move to austerity the same way. There were different reasons, but all of them were wrong.


Incredible Animal Adaptations [Page 3.14]

Greg Laden reports that scientists have sequenced the genome of the Tammar Wallaby, which boasts "the longest period of embryonic diapause of any known mammal, highly synchronized seasonal breeding and an unusual system of lactation." The new research "provides a hitherto lacking understanding of marsupial gene evolution and hopes to have identified marsupial-specific genetic elements." Dr. Dolittle shares more amazing research on Life Lines, telling us seals can cool off their brains while diving to conserve oxygen. They do this by shunting blood "to large superficial veins allowing heat to escape to the environment" instead of "routing the blood through arterio-venous heat exchangers." And on The Weizmann Wave, researchers conclude fruit bats use more than echolocation to navigate after gluing tiny GPS transmitters to their backs. Bats released 84 kilometers from home made straight for their old haunts—as soon as they had a line of sight. This suggests bats "watch for prominent visual landmarks" to "judge their distance and mentally triangulate their positions," and could even "sense directional sea breezes or magnetic fields."

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Also check out the featured ScienceBlog of the week: Inside the Outbreaks on the ScienceBlogs Book Club


This Labor Day, Let’s Unite to Fight for the Middle Class

 by California Labor Federation Executive Secretary-Treasurer Art Pulaski

There’s a threat to America’s economic future that’s so overlooked it’s gone almost unnoticed amid the endless debate over the debt ceiling and federal spending: massive income inequality.

This Labor Day, the gap that separates the very wealthy from the rest of us is as wide as it was in the Great Depression. Since the economic collapse of 2008, workers have suffered through joblessness, home foreclosures, reduced wages and benefits and a sustained assault on our right to collectively bargain. Did you notice that corporate profits are soaring and Wall Street bankers are receiving fatter bonuses than ever? And we wonder why our middle class is disappearing before our eyes.

When FDR gave workers the right to bargain collectively amidst the Great Depression, he did so because he believed strong unions would create a strong middle class. History proved him right. It’s a fact that when union membership increases, so do wages and benefits for ALL workers, not just union members. Unions raise the bar for everyone – which means even non-union employers offer better wages and benefits in order to stay competitive.

But the opposite is also true. Weakened unions lead to a weak middle class. As union membership has declined over the past 40 years, so have workers’ wages, benefits and working conditions. According to a new study published in the August issue of the American Sociological Review, the decline of union membership since the 1970s explains about a fifth of the increase in wage inequality among women and about a third among men.

In other words, the corporate assault on unions is dragging down the entire economy.

For more than 100 years, unions have been the primary counter-force to corporate greed and excess, pushing for common-sense labor standards like the minimum wage, weekends, health care and retirement security. But without strong unions, corporations have no counterbalance. It’s not a surprise that as union membership has declined, corporations have grown more and more powerful, and workers’ share of the pie has been reduced to crumbs.

The corporate CEO crowd still isn’t satisfied. Anti-union forces – both across the country and in California – are hell-bent on crushing workers’ rights, unions and the middle class. It’s not just in Wisconsin.

From San Jose to Costa Mesa, attacks on unions and workers’ rights are happening right here, in towns and cities across California. And now, right-wing extremists have launched an all-out assault on all of us by once again pushing for a “paycheck deception” ballot measure to silence our voice in political campaigns. If they succeed, Big Business execs will have cleared the field of any opposition, and income inequality will grow, wiping out any hope of the American Dream for most families.

Every generation has its fight for justice. The fight to rebuild the middle class and create a fair economy is ours. If ever there was a time to unite around our shared ideals, the time is now.

That’s why, this Labor Day, we all must come together-- union members and non-union members, public sector and private sector – to beat back these attacks. Talk to your friends and neighbors. Join together with your co-workers. Volunteer with your union. Corporations may have the money, but that can never match our grassroots power.

Dr. Martin Luther King Jr. taught us that “the arc of history bends toward justice.” But sometimes, even history needs some help. It’s up to us to give it that boost so that we can create a brighter future for our families, children and grandchildren.


The “Only Grown-up” strategy

The "Only Grown-up" Strategy

by digby

The NY Times this morning:

Anticipation of President Obama’s plan for creating jobs while cutting deficits, now heightened by the scheduling controversy over his prime time address to Congress next Thursday, has turned on a question: Will he go big and highlight his sharp differences with Republicans, or will he be pragmatic and downsize his ideas to get Republican votes?

The challenge for Mr. Obama is that he must do both.

Despite Republican opposition to spending measures or tax cuts to spur job creation and economic growth, the president is under pressure to fight for a significant stimulus program. The demands come not only from Democrats, but also from many economists, financial analysts and executives who fear a relapse into recession.

But as administration officials are well aware, another display of partisan gridlock this fall could again provoke a downgrade of the United States’ credit and market upheavals that would further batter consumer confidence.

Note the passive voice there. This "display of partisan gridlock" in the face of what Democrats, economists, financial analysts and executives agree needs to be done is the fault of only only one party --- the Republicans. They behave like thugs, despite the horrible consequences, and the press acts as though it's a "both sides do it" phenomenon --- which it's President Obama's obligation to avoid.

I hold no brief for the president's strategy or policy of the past couple of years and I believe he made a bad judgment of the highest magnitude by pushing his Grand Bargain and fetishing deficits.(And it's true that his promise to "change Washington" has contributed to this as well.) Many of our problems stem from the absurd consensus that we needed to cut spending in a weak economy and his rather bizarre insistence on pretending that Republicans were partners rather than saboteurs long after their intentions were crystal clear made it worse. However, if he wishes to change course now and embrace policies designed to actually fix our current problems rather than "instill confidence" by fixing problems that won't manifest themselves for another couple of decades (if at all), it will not be the Democrats' fault if the Republicans in congress refuse to do what's necessary to put people back to work.

It's very late in the game to change perceptions about the economy, particularly since it is actually deteriorating, so the election will be held against a background of recessionary angst regardless of what he proposes. But according to this report, they've at least finally accepted that the Grand Bargain isn't the big vote getter they assumed it would be and that attacks on the safety net might just be counterproductive:

People familiar with the White House’s planning say Mr. Obama will focus in his speech on the specifics of his immediate job-creation plans, but leave the details of his longer-term deficit reduction program for later. They say he does not want to dilute the political impact of his jobs message with controversies, especially with his Democratic base, over deficit-reduction ideas like raising the eligibility age for future Medicare recipients.

If that's true, chalk up a tiny little victory for the professional left, whose annoying caterwauling may have saved them from themselves --- temporarily, at least.

But according to this, they won't be going big on jobs:

The signals from the White House suggest that Mr. Obama’s agenda will not be so bold as to satisfy many liberals clamoring for New Deal-style programs. On Tuesday, 68 progressive groups wrote to Mr. Obama urging him “to move beyond these half-measures designed to appeal to a narrow ideological minority who have repeatedly shown their unwillingness to negotiate.”

Still, they say Mr. Obama’s plan will be far more ambitious than would have been expected just months ago, given the weakened economy. He has concluded, Democrats say, that Republicans will oppose anything he proposes, and with an election looming, Mr. Obama must make clear what he stands for.

Expected among those stimulus proposals is an extension for another year of the payroll tax cut for workers that Mr. Obama and Republicans agreed to last December, which has meant $1,000 more this year for the average family. Mr. Obama has been considering whether to seek an expansion of the payroll tax cut for employers. And he is expected to propose a separate tax credit for employers who increase their payrolls.

The total cost could reach several hundred billion dollars. But the White House figures that tax cuts have the best chance of Republican support.

Actually, it's not likely they will even go along with that. They are so emboldened at this point that they are one step away from mooning the President during his speech.

But according to this report they know that and are going with the "only grown-up" strategy:

That sets up an opportunity, as Democrats see it, to saddle Republicans with the blame for a weak economy.

“The president wants to work with Republicans and Democrats to create jobs and grow the economy,” said Dan Pfeiffer, the White House communications director. “If nothing happens, it will be because Republicans in Congress made a conscious decision to do nothing. And that is a choice that will have tremendous consequences for the country.”

I guess they haven't got much choice, but the danger of his being seen as Boehner's catspaw is becoming acute now and this strategy plays right into it. Doing it a year ago before the GOP had racked up so many victories, it might have been possible to put them on the defensive, but at this point the people seem to be attributing the problem to presidential weakness as much as GOP obstructionism and that's a real problem. By refusing to pick fights back when he had the juice, he's now firmly entrenched in people's minds as a pushover. I'm not sure that complaining about the other side refusing to do the right thing at this point is helpful. But again, there isn't a whole lot to work with, is there?

There is some good news in this piece. Having accepted that the GOP is probably not going to sign on to anything, they are seeking ways to use the executive branch for job creation. It's unknown whether any of these ideas will be useful or whether the administration will have the courage to follow through despite what is sure to be a full blown Republican shitstorm, but at least they have recognized that there may be more to governing than playing chicken with GOP lunatics. Despite the current consensus that the presidency of the US is not much more than a ceremonial job, the fact is that he does have power and he needs to use it. Even if it makes Eric Cantor wail.

Update: Looks like polluting freely the environment is going to be the big sweetener for business. Too bad for the humans and animals who have to breathe.

Oops [Class M]

Wouldn't it be great if everyone was as good at admitting their mistakes?

Abstract: Peer-reviewed journals are a pillar of modern science. Their aim is to achieve highest scientific standards by carrying out a rigorous peer review that is, as a minimum requirement, supposed to be able to identify fundamental methodological errors or false claims. Unfortunately, as many climate researchers and engaged observers of the climate change debate pointed out in various internet discussion fora, the paper by Spencer and Braswell [1] that was recently published in Remote Sensing is most likely problematic in both aspects and should therefore not have been published. After having become aware of the situation, and studying the various pro and contra arguments, I agree with the critics of the paper. Therefore, I would like to take the responsibility for this editorial decision and, as a result, step down as Editor-in-Chief of the journal Remote Sensing.

Full mea culpa, and some unkind words for the authors and their allies in the denialosphere here. Here's a little more to pump you up:

Read the rest of this post... |

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Students Learn Science and Engineering Principles Best by ‘Doing!’ [USA Science and Engineering Festival: The Blog]

Elizabeth Parry Photo.jpgTo hook kids on the excitement of STEM (science, technology, engineering and mathematics) you must not only engage them via meaningful hands-on classroom experiences, but engage them early and often, says noted outreach expert and engineering educator Elizabeth Parry.

With more than 15 years working in K-12 and higher education environments to inspire young learners in science and engineering, Elizabeth is coordinator of STEM Partnership Development at The Engineering Place in North Carolina State University's College of Engineering.

"If you really want students to learn STEM, teach them not with facts, figures and textbooks primarily but by doing," Elizabeth tells K-12 teachers. This hands-on, inquiry-based approach, she adds, gives kids the opportunity to experience learning outside traditional textbook methods by engaging their senses to look at, probe, touch, listen to, inquire, and even use their sense of smell during the discovery process. Plus, it's fun.

The key is to integrate the hands-on approach early, she says. Increasingly, children are deciding on those subjects that they like and dislike (and therefore what they will potentially do well in and not do well in) as early as elementary school. "And research suggests that females in particular -- although they may start out liking science and math and are quite skilled in these subjects -- lose interest in these subjects in mid-elementary school under traditional curriculum approaches," says Elizabeth. "Students simply want to understand "why" they are learning what they are, and how it can be used in the world. Integrated engineering provides that answer."

Can you suggest some hands-on classroom activities that would increase students' interest in STEM?

Read more about AT&T sponsored Nifty Fifty program speaker Elizabeth Parry here.

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The Wrong Problem by David Atkins

The Wrong Problem
by David Atkins ("thereisnospoon")

Howard Schneider at the WaPo asks the question the rest of the us have been asking for a long time now:

After more than a year of aggressive budget cutting by European governments, an economic slowdown on the continent is confronting policymakers from Madrid to Frankfurt with an uncomfortable question: Have they been addressing the wrong problem?

They're only asking themselves this question now?

With the euro-zone economy slowing and governments aggressively cutting, the ECB may need to concede its rate increases and tight money were a mistake, Peter Vanden Houte, an analyst at ING, wrote Wednesday in a research note. “Loose monetary policy seems to be the only medicine left to prevent a painful fall back into recession,” he said.

Recent statistics showed that the combined economy of euro-zone countries nearly stalled from April through July, with growth of just 0.2 percent. Germany’s economy, one of the main props of the region, grew just 0.1 percent. Analysts project Spain’s annual growth at about 0.7 percent for the year, far below prior government estimates of 2.3 percent. That may force a choice: further belt-tightening, or missing the deficit targets that international markets now expect.

IMF Managing Director Christine Lagarde recently warned that government officials could be overreacting to the debt crisis.

Yes, we already know this. A group of idiots is in charge of worldwide economic policies based on fallacious assumptions about economics. So, finally someone is willing to step up to the plate and identify the real problem: the real estate bubble crash.

“Spain’s is not a fiscal problem,” said Gail Allard, a professor of economics at Spain’s IE Business School. Like many analysts in Spain, Allard noted that the country’s overall debt level remains below the average for euro-zone nations.

But the financial crisis, which started in 2007, and the subsequent recession hit Spain’s banking industry hard. Real estate tax receipts, a major source of government revenue, fell sharply, and annual budget surpluses turned to deficits in excess of 10 percent of annual economic output. The overall debt level, which had been considered reasonable, began to increase fast.

Great! So stabilize the housing market, defang the banks, and create public sector jobs to boost the economy until the private sector can get back on its feet. Finally some answers that make sense!

Or not:

But the immediate rush to trim deficits, some analysts now suggest, may be diverting attention from politically difficult structural decisions needed to clear the way for growth. These could include selling off public companies in Greece and consolidating Italy’s millions of small firms into more efficient enterprises. In Spain, it could mean curbing the power of trade unions...

Allard and other analysts agree that the government needed to take action. But they say the focus should have been on restoring growth by, for instance, revising labor policies that hamper investment and hiring, rather than on cutting deficits in an economy that was already reeling.

Investors were still comfortable lending money to Spain. So there was little reason, analysts say, for Spain to seek to reassure them by raising sales taxes — especially at a time when local demand was plummeting and unemployment was rising above 20 percent, the highest in the region. Investors may have respected the budget cuts, but they also would have taken note of pro-growth structural changes, these analysts say.

“Unless you start with some sort of labor market reform, it is not going to change anything fundamental about the Spanish economy,” Allard said.

Oh right. It's the fault of the labor unions. The same labor unions that have served the Spanish middle class very well for decades. They clearly had a lot to do with the real estate bubble.

Seems like no matter which door you peek behind, a neoliberal is behind it with a wrong answer. And when they're called on being wrong, there's another neoliberal waiting behind the next door with another wrong answer. In fact, there's an endless string of stupid and/or corrupt business school graduates waiting to tell us that the banking sector crisis is the fault of social security, labor unions, universal healthcare, strange swarthy Greeks, individual deadbeat homeowners, welfare queens driving Cadillacs, the Environmental Protection Agency, and anyone and anything else they care to dream up. Anyone, of course, but the banks, business school grads and Milton Friedman acolytes who drove this car straight in the ditch and refuse to take any responsibility for having been right behind the wheel the whole time.


When is the Perfect Time to Redesign Your Website?

You might get a shock to read this at the start of this article, but let me tell you, there is no need to redesign your website. Very rarely will the people who visit your site return because of your website’s design. Their only priority is finding the content, information, or product they want and it’s important that your site has what your customer is looking for. This is the most important thing I will be addressing in this article and will explain why it is so important. To be frank, the most important issues you should have are fulfilling your customer needs and making sure that your branding message is reaching the right people, not the template design. So if you are trying to package an ineffective product in a beautiful way it’s not very likely that you’ll succeed, regardless of your website’s design.

I know some of you might have already started disagreeing with me and I accept that sometimes the visual design has an impact on your site visitors and I will discuss that later. First I want to help you focus on something more important than that. What creates a difference between two websites is actually the content in the first place. If that was not the case, no one would spend their morning reading a newspaper which is in such an ugly and classy design.

The thing that you should worry about is the conversion of your visitors into customers. For that purpose, rather first spend your money on your site’s Search Engine Optimization, build links with others, offer great stuff, offer great content, and improve your social connectivity. The part that design plays in this is the accessibility of your site. Always ensure that everyone can easily access your site. There are some techniques that will help convert visitors into customers such as:

  • Give your reader a reason to keep moving through your site. This will decrease your bounce rate as well as increase your site visitor’s interest in your site.
  • Make your site easy to use and navigate. The reader should be able to easily find what he has come to your site to read or research.
  • Always draw your visitor forward and make him dig deeper in your site. This is accomplished by offering him appealing information.
  • Image content plays a part in this too. As I said the way in which the content is presented does leave an impact on the reader and thus you should use some images to help reinforce or demonstrate what you are offering.

What makes a good looking site is a matter of personal taste, undoubtedly a well-presented and easily accessible content feels greater. Whenever we talk about an attractive design, its purpose is to inspire others and thus it seen more like art, we should change our perspective and realize that the purpose of design is to communicate and compel them to take action that benefits us.

So most of the time a redesign bears no fruit for there are some factors that we forget in the process. Whenever we change our site’s design, we don’t at all come to know of the factors that might bring up the change in our site’s performance after this. And not all of the factors bring improvement. This happens just because of some of the changes and because we don’t know which of them were successful and which detrimental. Here comes another perspective about designing, that a great designer designs your message and not your site. This is because it’s better to present a strong message poorly than a poor message skillfully.

So instead of detracting from the message you are offering, you should invest in some other key elements which are surely going to produce a positive return. These key points include a bit of research to better know your audience, what their goals are when they come to your site, and indeed how to reach the organic customers. Spend some time on your site’s SEO, as well as researching the keywords that will help your site rank better. Know the places where your ads perform better and also learn to blend them. At last do some research to help you always offer great content to your visitors.

Now in spite of everything I just told you if you have already given time to designing the way you offer the content, it might be time to invest in your site’s design, in order to give it a professional look. But let me first point out some reasons that might be compelling you to redesign your site.

An Outdated Website’s Design

outdated webdesign

picture credit

You might have an outdated design. The way a website looks is usually enough to give away its age. Broken images, distorted content and widgets are what makes a design outdated. This happens when a design doesn’t support a new version of a plugin and can make a visitor exit your site at first glance.

Visitors Bounce Back

bounce rate

picture credit

Your site has a high bounce rate and the average time per visit is really short. This happens because the visitors click away as soon as they reach your site. Your site might be lacking something in functionality and so the users get confused about where to find what they are looking for and subsequently go away. You should clearly state the purpose of your site, what content you are offering and should let the users access that easily. This is because the internet users are not bound to anything and they just want what they are there for on your site. Neither can they wait, nor can they search more into your site.

Lack of Traffic

There is no benefit to great content and a well designed website if you are not getting enough traffic. Even if your site is very functional, there is something you are lacking in the search engines field. The reason behind that can be the building of your site which might not attract the search engines. You have to make your site search engine friendly and optimized.

A Professional Look

You might be getting confused about why I saved this til last, giving your site a professional look might be the very last thing that can compel a reader to come back to your site. But it is of course one of the reasons to design your website when your company has grown to a level where you require a professional look. It helps you expand your business more.

Well, now as you already have thought and decided about redesigning your site, there are some factors that you should think about while doing so. Find out if your site being seen? Do you get a good amount of targeted traffic? You can research this by searching for something in your site and look if you can spot your site in the top 10 search results. If this is not the case, then you may want to spend some money on your site’s keyword research and SEO.

The story doesn’t end here as you need to do some more digging before the design. Who is using your site? What is it that your real visitors want? This is a very crucial point while designing a site. You should know who your audience is and if you don’t well then you should spend your time and money researching what brought them to your site.

After all this, if you still opt for the redesign. Try to compare your analytics of the new design with the old one to judge your decision. Because I still believe you don’t really need a redesign.


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